Michael Moon
Executives worldwide recognize Michael Moon, President of GISTICS, as a dynamic lecturer and leading international authority on global multichannel brands, marketing operations management, and digital asset management.
He has delivered more than 300 keynotes, presentations, executive seminars, workshops, and Web-based Webinars around the world. McGraw-Hill and its international affiliates now offers Mr. Moon's book, Firebrands: Building Brand Loyalty in the Internet Age in 13 languages. http://www.amazon.com/exec/obidos/ASIN/0072124490.
He chairs the prestigious international conferences on Marketing Operations Management (http://www.MOMsymposium.com) and Digital Asset Management (http://www.DAMusers.com), and serves as the Editor in Chief of the Journal of Digital Asset Management.
Michael and his team advises international-brand corporations on multichannel strategies for brand management and digital asset management, including Amway, Boeing, Disney, EMC, Ericsson, Frank Russell Company, Gap, General Motors, FCB, Hallmark, Harris, Hasbro, IBM, Leo Burnett, Nokia, Philips, SanomaWSOY, SAP, TeliaSonera, Thomson Corporation, VF Corp, and Warner Bros.
